Fruit Focus’ mission is to be the leading event covering UK fruit growers’ informational needs. This year, visitors can take part in knowledge exchange opportunities in the NFU Fruit Forum seminar tent, by joining the popular NIAB research tours and by following the BASIS/NRoSO knowledge trails for continuing professional development.

Join the NFU’s seminar at 10am in the NFU Fruit Forum to hear about their priorities to help champion horticulture over the coming years. At 11am, hear from industry experts about the regulatory future of crop protection and how the UK may be adapting in a post-Brexit regulatory world. Both seminars will be followed by extensive Q&A sessions, providing an opportunity for discussion and a sharing of ideas that will help progress these key industry initiatives.

In addition to the main seminars outlined above, speakers will, throughout the day, cover technical topics including the latest developments in breeding, pollination, integrated pest management, biological control, artificial intelligence and drone spraying.

The organisers are grateful to have NIAB as an event partner at both Fruit Focus and Cereals events. The scope of the research carried out at NIAB East Malling is impressive, and the NIAB research tours will highlight this research and development throughout the day. Join one of the many tours and be guided by NIAB researchers presenting on topics from precision pollination through to their research vineyard. The tours will leave from the meeting point near to the NIAB stand.   

At Fruit Focus, the exhibition stands are the main event. The wide range of exhibiting companies with information displays and knowledgeable staff members on hand provides many opportunities to share feedback, plan, specify and purchase the latest innovations and services designed specifically for fruit growers.

Don’t forget to stop by the BASIS/NRoSO stand to pick up knowledge trail information. The team will help visitors earn points for attending, visiting selected exhibitors and attending seminars and tours.   

There should also be time to have a catch-up and connect with industry colleagues and friends at the various luncheons on offer, at the Worshipful Company of Fruiterers’ award presentation at noon and at the afternoon wine and fruit reception.

The Fruit Focus team, exhibitors, sponsors and speakers look forward to welcoming you to NIAB East Malling for Fruit Focus 2024 and hope you enjoy your day.

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