With 30 years’ experience in the agricultural industry, Crawfords Agricultural Machinery, a family-run business and one of the leading machinery dealers in the South East specialising in the sale of farm equipment, is joining Bombardier Recreational Products’ (BRP) UK dealership network. The partnership will allow Crawfords to expand its product portfolio and tempt new customers with the arrival of the tough, versatile, economical and comfortable workhorse vehicles available in the Can-Am off-road line-up.

The agreement will see the business, which employs 40 people across its two depots in Essex and Kent, take on the new 2016 Can-Am Outlander and Can-Am Defender ranges to meet the demand from its customer base for an extensive line-up of high quality all-terrain (ATV) and side-by-side (SSV) vehicles, which can handle the rigours of varying terrains. The models will assist in increasing sales opportunities with both new and existing professional users in the region.

Paul Wood, Cam-Am commercial manager UK and Ireland, said: “The South East ATV and SSV market covers multiple sectors from farming to estate management and these types of users are looking for a rugged, versatile and functional product, which is why the Can-Am off-road range will provide them with the right vehicle for the job at hand. We decided to partner with Crawfords because, as a business, it has the experience within the industry to increase the awareness of the Can-Am brand and assist in the continuing growth of our market share within the local area.”

James Robson, Crawfords’ depot manager, said: “Our existing customers are always on the lookout for hard wearing vehicles and have been asking if we stock the Can-Am off-road range, which is why we thoroughly researched the build quality of the products before signing on the dotted line. The ranges align with our company’s ethos of supplying the highest quality products, which are suitable for the variety of terrains and jobs our clients undertake on a regular basis.”

ATV line-up

The Can-Am Outlander range combines power, reliability and handling to offer a workhorse ATV that can handle multiple terrains and situations with ease.

SSV line-up

The new Can-Am Defender has been designed from the ground up to establish new standards in terms of torque, power and versatility for users in the utility sector.