Moseley has spent over 38 years in the food & drink industry, including 15 years as managing director of General Mills UK and 12 years at Tulip as sales and marketing director. He has also served as president of the Food and Drink Federation and more recently as its interim director general. In addition he has been chairman of The Provision Trade Federation and a board member of FoodDrinkEurope.

AFS is an independent body owned by the food chain and is responsible for managing and promoting the Red Tractor assurance scheme and the consumer logo. During his time at AFS, David Gregory steered the organisation through a period of increased consumer awareness and substantial growth whilst at the same time ensuring that the business operates on a sound footing with proper governance.

Gregory said: “I am delighted that such a high calibre candidate with vast experience of the food and drink industry has been appointed as my successor. I have every confidence that Jim is the right person to continue to lead the organisation at what is a crucial time of change in the food and farming industry, which will bring both challenges and opportunities for AFS and the industry as a whole. I wish him every success.”

On behalf of the owners of AFS, Andy Robertson, director general of the National Farmers’ Union (NFU), said: “Consumers clearly wish to buy British produce of the highest standard and the chairmanship of AFS is a key role to ensure that we can further grow and develop Red Tractor as a leading brand. It was therefore important to identify someone of high calibre to succeed David Gregory and, in Jim Moseley, I am confident that we have done so. We at NFU look forward to working as constructively with Jim as we have with David.”