The countdown is on until Love Lamb Week 2017, and the National Sheep Association (NSA) is looking forward to celebrating everything that is tasty about British lamb.

Leading the way will be the NSA next generation ambassadors, a group of young sheep farmers passionate about producing quality British lamb from all corners of the UK.

As well as encouraging farmers to get involved in the campaign, NSA is working closely with AHDB Beef & Lamb and other industry bodies around Love Lamb Week to get consumers on board with how easy and versatile lamb is to cook with.


“Shoppers are looking for easy ways to cook healthy food,” said Nick White, head of beef and lamb marketing at AHDB. “To increase their love for lamb we’ve created simple recipes with lamb leg steaks, which can be cooked in no time at all. A partnership with Mumsnet this year aims to take the worry out of cooking lamb, helping mums and dads to learn how to cook this versatile meat for their kids and develop Britain’s next generation of lamb lovers.”

The NSA is encouraging individuals to get involved at whatever level they can, be that hosting or supporting local or on-farm events, via online via parenting advice website Mumsnet or by sharing their delicious lamb dinner on Facebook and Twitter using the hashtags #LoveLamb and #LoveLambWeek. A range of resources to support this are available from the NSA’s website.