Prominent labels will feature on pre-packed barbecue meat ranges in most of the major retailers from 27 April to 14 June.

As well as highlighting the Red Tractor logo on meat and poultry during the barbecue season, the stickers will give shoppers the chance to win tickets to a summer VIP barbecue party hosted by Red Tractor ambassador Alex James on his Cotswolds Farm, as well as a weekly prize of an ‘Outback’ barbecue and daily prizes of barbecue cooking utensils and aprons. Shoppers can win simply by purchasing a promotional pack and then entering at