Nothing beats face-to-face

Events Posted 21/06/21
We are all so looking forward to welcoming everyone, face-to-face, to Fruit Focus again this year after 16 months of lockdown, writes Alli McEntyre, Portfolio Director, Fruit Focus.

While we were overwhelmed by the positive response to last July’s virtual event, we know that nothing beats being physically present on site. Seeing what exhibitors have on offer up close, visiting with colleagues, interacting in the seminar theatres and getting a feel for the latest tech innovations will be a proper treat for the senses after more than a year of deprivation.

Naturally, we will be adopting necessary biosecurity measures as recommended by local and UK government to protect our exhibitors and visitors. Every decision has been made in close consultation with leading health and safety consultants. Biosecurity measures include:

  • Outdoor venue with fresh air and sunlight
  • No/low touch technologies
  • Provision of sanitiser and hand wash stationsv
  • Increased fresh-air ventilation and sunlight in indoor spaces
  • Good maintenance/sanitation
  • Frequent high-touch surface cleaning
  • Maintaining two-metre distancing (advisory measure)
  • Face masks/shields (advisory measure)

So, what can you expect from this year’s event? As usual, we have a great mix of exhibitors, NFU Fruit Forums and research tours, offering a range of technical advice, hands-on experience and practical know-how. Covid-19 and Brexit have been challenging for the UK fruit industry, so our speakers will offer some practical answers and guidance to help you move your business forward.

Of course, Fruit Focus wouldn’t be Fruit Focus without our amazing exhibitors and visitors. Whether you’re looking to buy the latest tech, research a new product or simply catch up with old acquaintances, this is the place to do it. We are here for you – that’s the point of the event. So come along to catch up with new exhibitors and friends, learn from others and generally have a fantastic day out. We’re pleased to be back.

2021 venue

Fruit Focus is pleased to be returning to NIAB EMR, located in Kent, England. NIAB EMR has a history dating back to 1913 when it was established by the fruit growing sector to address the many challenges faced by growers.

Since then, NIAB EMR has introduced wide-ranging advances to horticulture which have shaped the way produce is grown and supplied to the consumer. Today, NIAB EMR’s mission is to conduct high-quality strategic and applied research in horticultural and environmental sciences and to deliver knowledge, products and services that benefit public and private customers. NIAB EMR’s vision is to be recognised as the preeminent research institute in the UK, with a significant international reputation for strategic and applied research.

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