NFU Mutual has been named the 2023 Which? Insurance Brand of the Year, winning the award for the second year in a row.

Awarding the accolade to NFU Mutual, the consumer champion commended the mutual insurer for its high levels of customer service over the past decade of Which? surveys. As well as winning the Insurance Brand of the Year award for two years running, NFU Mutual is the only insurer to be a Which? Recommended Provider for both home and car insurance.

Rachel Kelsall, Customer Services Director at NFU Mutual, collected the award for the insurer: “Being named Which? Insurance Brand of the Year in consecutive years is testament to NFU Mutual’s guiding approach of supporting members for the long term. During a challenging few years for everyone, I’m delighted that our employees and Agents across the country have stepped up to support our customers and communities when they need us most.

“Insurers are rightly judged by the level of service they offer when times are tough, and I’d like to thank all our people for yet again demonstrating our commitment to being a great company to do business with.”

Commending NFU Mutual on winning the prestigious award, Which? Chief Executive Anabel Hoult said: “The Which? Awards judging standards are incredibly high, so to be named as a winner is a huge achievement – something only given to the best of the best.

“NFU Mutual scoops a win for Which? Insurance Brand of the Year for the second year running. It was commended by the judges for its impressive customer scores and is the only insurance provider with more than one Which? endorsement.”

The Which? Awards recognise businesses which deliver excellent products and services to their customers, independently judged through Which?’s rigorous research and expert knowledge.