In his first year as GCA Mark White is keen to receive early information about how the sector is operating in such challenging times.

The survey is a valuable opportunity for suppliers to the largest supermarkets to tell the GCA about any Code issues they are facing and whether the regulated retailers are treating them fairly and lawfully. For the first time the survey will also ask suppliers to provide positive feedback to their retailers as well as saying what has not worked so well.

This will be the eighth year the survey has been conducted and, as in previous years, it will be carried out by the independent polling company YouGov. From the beginning, the survey has played an important role in helping the GCA to achieve progress for suppliers, demonstrating where retailers’ efforts have improved Code compliance and identifying areas for them to make improvements.

Mark White said: “This survey will be immensely valuable in helping me identify the issues the groceries sector is facing as well as guiding my future work. What suppliers can tell me is particularly important as this is my first year as GCA and the sector is still working under the challenges of Covid and Brexit so I am asking them to be as frank as possible. Their answers can help their businesses.

“I have decided to include two innovations this year. First, I would like to hear from suppliers who think the retailers are doing a good job so I can highlight success and share good practice.

“Second, after the main survey has closed I will be asking YouGov to carry out some detailed interviews with suppliers on particular issues arising from the findings. For example, in the last survey just over a third of respondents still reported Code-related issues even though the results showed progress across many areas. I would like to understand more clearly why this is the case.

“If you supply one of the regulated retailers and are interested in taking part in these interviews please provide contact details at the end of the survey. As with survey responses any information gathered from follow-up interviews will be treated with complete confidence.”

The survey closes on 21 February and the GCA will publish the results later in the spring/summer on the website – – as well as in a special edition of News from the Adjudicator. You can register for the GCA’s newsletter here.

Groceries Code Adjudicator survey.