The Greosn group, one of the fastest growing privately owned businesses according to the Sunday Times, has moved into soft fruit with the acquisition of a majority share in Emery Soft Fruits. They are producers of British strawberries, raspberries and blackberries farming 200 acres of poly tunnels and supplying over 2000 tons of soft fruit annually into the UK market. 

Emery joins the group which already includes Newey, Varfell Farms and Pro-Force. The group currently farms over 5000 acres of land and 90 acres in glasshouses and the deal adds soft fruit to the range of products and services provided including labour provision, cut flowers, and horticultural goods. 

Matthew Jarrett, Greosn Group CEO says “Emery soft fruits is a fantastic company and a highly skilled producer of the best quality fruit. The soft fruit industry is an industry we know well from our labour provision. Now we have the platform to develop the business and take it to the next level”. The deal comes after a close existing partnership between the businesses. Jarrett continued “We have been working with James and his great team at Emery for a number of years and makes perfect sense that we are aligned on future strategy, being part of the Greosn group will allow James to grow the business significantly”. 

James Emery, Emery Soft Fruits M.D adds “We are partnering with an amazing business, strong, forward thinking and agile. We are delighted to be taking the group into the Soft Fruit category and are very excited about what can be achieved together in the future” 

Greosn, with an annual turnover of £200M have signalled their intent for further growth. Jarrett concluded “we have a very clear strategy and have a number of future acquisitions in the pipeline which will see our turnover jump to £400m over the next four years.”